Making select
high-conviction
bets on exceptional software founders.

Founders describe her as:

  • A hustler who goes above and beyond expectations

  • Deeply trustworthy and supportive

  • An honest and challenging thought partner

  • Their fiercest advocate and first call

  • “Ariel immediately felt different from other VCs. She understood the problems we were working through from first-hand experience and, most importantly, was someone I felt like I could trust.”

    Tope Awotona | Founder & CEO, Calendly

  • “We were blown away by the quality and depth of work. By the time we decided to fundraise, we didn’t bother talking to anyone else."

    Zak Hemraj | Co-founder & CEO, Loopio

  • “I can’t overstate how highly I think of Ariel. She has hustled to help me at every step of the way.”

    Glen Wise | Co-founder & CEO, Cinder

  • “She has been a huge source of support and thought partnership at every turn I’ve taken throughout my career, and this one has been no different.”

    Eliana Berger | Founder & CEO, Joyful Health

Get in touch

We prefer to get in touch early and support you well before fundraising is on your radar by helping you think through strategic decisions you're making, introducing you to relevant candidates, advisors, and prospects in our network, and bringing you together with other founders of early stage B2B software companies.